Felicia Huerta, MBA

Marketing Executive | Brand Strategy & Multi-Channel Campaign Leadership

About Me

Felicia Huerta

With a background spanning graphic design, sales, analytics, and marketing operations, I bring a well-rounded and adaptable approach to marketing. I’ve worked across industries including signage, wellness, education, home services, and promotional products, which has taught me how to pivot quickly, stay organized, and find creative solutions in fast-paced environments.

Over the years, I’ve naturally grown into leadership roles both professionally and through coaching competitive girls’ volleyball. Those experiences helped shape me into someone who values collaboration, communication, and building strong team culture. I love leading a team just as much as being part of one, and I’m always looking for ways to keep people motivated, connected, and moving toward a common goal.

I’m passionate about contributing to organizations that value growth, innovation, and forward thinking. Whether it’s improving processes, supporting creative strategy, or helping teams execute more efficiently, I enjoy making an impact in ways that drive real, measurable results.

Marketing Muscle

A snapshot of the areas where I deliver strategy, creativity, and results.

Marketing Strategy
Brand Management
Social Media Strategy
Email Marketing / Campaigns
Content Creation & Copywriting
Project Management
Graphic Design / Visual Branding
Data Analysis & Reporting
Digital Advertising (PPC / Paid Social)
Web Design / UX Basics

Education

Graphic Design

Athens, West Virginia

Marketing​

Melbourne, Florida​

Certifications

Digital Marketing

Issued Apr 2026​​

Issued Aug 2025​​

Issued July 2025​​

SQL Selecting, Ordering, & Filtering

Issued Aug 2023​

Issued Aug 2023​

Issued Aug 2023​

 

Digital Impact

ImprintID 

Oct 2024 – Apr 2026
Instagram

Developed and executed a data-driven Instagram strategy focused on brand growth, engagement, and visibility.

Results:

  • 18K views
  • 2.8K reach (+648%)
  • 995 profile visits (+743%)
  • 272 interactions (+100%)
  • 131 new followers

Key Contributions:

  • Built and optimized content strategy across posts, reels, and stories
  • Used analytics to scale high-performing content and improve engagement
  • Increased brand visibility and audience growth through consistent community management
Facebook

Led a performance-focused Facebook strategy to increase brand visibility, engagement, and traffic for ImprintID.

Results:

  • 72.7K views
  • 535 interactions (+1,100%)
  • 6.4K visits (+193%)
  • 135 new followers (+58.8%)
  • 41 link clicks (+193%)

Key Contributions:

  • Developed and optimized data-driven content strategy
  • Improved posting cadence and content mix using performance insights
  • Scaled high-performing content to boost engagement and traffic
Email

Improved email campaign performance through targeted audience segmentation, personalized messaging, and data-driven optimization.

Results:

  • +18% open rate
  • +22% click-through rate
  • Built a repeatable campaign tracking framework

Key Contributions:

  • Developed segmented campaigns with personalized content
  • Conducted A/B testing to improve engagement and CTR
  • Enhanced branding consistency with stronger visual content

Ayoub Carpet Service

Jun 2024 – Oct 2024
Instagram

Developed and executed a multi-channel Instagram content strategy focused on engagement, discoverability, and traffic growth.

Strategy Highlights:

  • Created educational, promotional, testimonial, and behind-the-scenes content
  • Optimized posts with targeted hashtags and keywords for local reach
  • Leveraged reels and stories to increase engagement and visibility
  • Tested paid promotions to boost high-performing content and measure ROI

Results:

  • 23.5K total impressions
  • 20.7K organic reach
  • 2.8K paid reach
  • 338 interactions (+376%)
  • 84 link clicks (+100%)
Facbook

Managed and grew Facebook presence through a mix of organic content, community engagement, and targeted paid campaigns.

Strategy Highlights:

  • Published service, team, and community-focused content
  • Engaged with followers through Messenger to generate leads
  • Boosted high-performing posts and tested multiple ad formats
  • Optimized campaigns for engagement, visibility, and link clicks

Results:

  • 7.1K total reach (+626%)
  • 621 content interactions (+155%)
  • 83 link clicks (+100%)
  • 19 new messaging conversations (+90%)
  • 1.4K total followers
TikTok

Developed and executed a TikTok content strategy focused on short-form educational and transformation-based videos to increase visibility and engagement.

Strategy Highlights:

  • Created themed content including transformations, behind-the-scenes clips, and pro tips
  • Leveraged trending sounds, hashtags, and location-based targeting
  • Maintained consistent posting schedule with branded video elements
  • Increased engagement through comments, duets, and community interaction

Results:

  • 17.4K video views
  • 12.8K audience reached
  • 246 profile views (+392%)
  • 354 likes (+763%)
  • 61 shares
  • 27 comments
  • 53 new followers (+253%)

Graphic Content